Now you may tell me, “But John, I am jobless and I do not trust your words so I counted the number of ‘machangs’ in the ad and there are only 4. That isn’t much you know.*”, and my reply to that would be “First, you’re an idiot. Now that we have got past that, there are only 3 ‘machangs’ in the ad. That is 3 too many”. Interesting dialogue you may think? But seriously if you had to listen to that ad morning, noon and night (I listen to TNL a lot) it would drive you crazy. In fact it would make you ‘Buy a gun and shoot all the Dialog execs and the customers’ crazy.

Good thing I’m so well adjusted.

In my opinion, the ad should have gone something like this.

Smarmy Bastard #1: Hey, my battery is almost dead. Can I divert my messages to your phone?
Smarmy Bastard #2: No. Drop dead.
(Sounds of scuffle. Phone beeps)
SM1: Is that for me? Is it her? (In an anxious voice)
SM2: (Annoying laugh) It’s a she? Hold on, hold on. Nope it’s for me.
SM1: OK. Remember if the SMS shows +00 in front of the message, it’s a diverted message and it’s for me (sounds put out).
(Dialog voiceover man blabs out propaganda)
(Phone beeps again)
SM2: Ah. This one is not for you either. By the way I’m meeting her for dinner. Hope you don’t mind.

Short. Informative. Entertaining. All the hallmarks of a great radio advertisement. And not a ‘machang’ in sight. It also highlights the dangers of being a stupid person. And the dangers associated with that like forwarding private messages to another person’s phone.

This is a biased rant.

* A pseudo maddox.